Madonna by Mark Bego

Author:Mark Bego
Language: eng
Format: epub
ISBN: 9781461741527
Publisher: Cooper Square Press

Ten

I’ve always known this was going to happen to

Who’s

me…. My success was something

That

that was meant to be.153—Madonna

Girl?

Although she found Sean’s behavior upsetting, Madonna had her hands full with her own career. She had worked too hard to get where she was to let her husband’s surly behavior get in her way. This was going to be the summer she first utilized her multimedia blitz technique to its maximum potential. In the summer of 1987, Madonna was ubiquitous. She mounted a massive summer concert tour, dubbed the “Who’s That Girl? Tour”; released the soundtrack album, Who’s That Girl?; and launched the Who’s That Girl? movie. There was also a new music video for the song “Who’s That Girl?” and ultimately a concert video entitled “Ciao Italia.” Just in case anyone didn’t know who “that girl” was, they only had to consult the cover of any number of magazines to find out it was Madonna!

In fact, when Madonna appeared on the cover of the July 1987 Cosmopolitan, she was the first celebrity “Cosmo girl” since Elizabeth Taylor in 1969. According to Cosmopolitan’s progressive editor-in-chief, Helen Gurley Brown, she was perfect Cosmo girl material because she started with nothing and she’s very frank. In the cover story, Madonna told Cosmopolitan readers that she was really quite a down-to-earth girl. “I like washing dishes,” she claimed. “I have this cleaning impulse sometimes. I think I got it from my mother.”26

Although that statement makes it sound as if Madonna’s home life with Sean was charming and homey, in reality they were going through some of their rockiest times. Madonna’s publicist Liz Rosenberg denied that divorce was in the air, but admitted at the time, “All I can say is Madonna and Sean are definitely having problems, and they are taking time to work things out.”154

Madonna’s Who’s That Girl? concert tour presented new challenges. She didn’t just want to do a rock tour, she wanted to make it into a true spectacle. “I swore after my last tour I wasn’t going to do another,” she said. “That whole living-out-of-a-suitcase business. I don’t know how Bruce Springsteen does it—I could never go out for a year. I told my manager the only way I would do the tour is if I could make it interesting for myself.”81

According to Liz Rosenberg, “Madonna’s idea was to do a Broadway show—in a stadium.”155 To accomplish this she assembled a cast, which included Chris Finch, a previously unknown thirteen-year-old boy who was hired to expand upon the role of the kid in the “Open Your Heart” video. She then hired three backup singers, including Niki Harris, and two additional male dancers, including Shabba Doo (a/k/a Adolfo Quinones).

Marlene Stewart designed Madonna’s stage costumes around ideas the singer herself had. Shabba Doo, who had appeared in several break-dancing movies, including Breakin, choreographed the show. And Madonna’s girlfriend, Debi M. (Mazur), did the hair and makeup. Debi, who has since gone on to an acting career of her own, is the one who is

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